#8 HOW TO: Understand pages vs posts on Ghost.org and effectively use tags

Sign into your Ghost.org account and you'll notice, in the left-hand menu, there are subheadings for 'pages' and 'posts'. When I first started my blog I remember thinking... what's the difference?! If you're in the same boat, you've come to the right place.

Before we get into the juicy details about 'pages' vs 'posts'... I know exciting stuff! You're going to want to have your primary or secondary menus made at this point, so you have a location that you want your posts or pages to feature. These menus should be tailored to your niche, so for me as a travel and lifestyle blogger, I have 'travel' and 'lifestyle' primary menus and 'contact' and 'privary policy' secondary menus. If you haven't set up your primary or secondary menus yet, or you don't even know what they are... you might want to look at this post:

#6 HOW TO: Create the ideal primary and secondary menus for your Ghost.org blog to make your site more user-friendly
The best websites are well organised and structured. They are easy-to-navigate and you can find the information you’re looking for quickly. This is important because the harsh truth is, in this day and age with so many other websites grabbing at our attention, no visitor to your site is going

This blog post will cover:

If you need help with other aspects of Ghost.org/Google Domains, follow my 'how-to' blog post series linked at the bottom of this blog. A new 'how-to' blog post will be released every Thursday.


STEP ONE: Knowing the difference between a page vs a post

Pages and posts are your two options for creating content on your site. So, it's important you know the difference...

  • A page is for one-off content, usually tucked away in one of your primary or secondary menus and it doesn't make an appearance on your main feed. For example: your 'about', 'privacy policy' or 'contact' tabs will all usually be pages. In these pages, you don't need to post regularly, you just need the information to remain there constantly so people can access it. Like this...
My 'Data & Privacy Policy' page.
  • On the other hand, a post (aka a blog post) is for when you will be creating content on a regular basis. For example, when I write about my travel experience/tips, I will write a post as I will be writing one every Monday. You can also group all the posts together under a primary or secondary menu by using tags. Like this...

STEP TWO: How to create a page

You'll want to create a page for your static content, like your 'about' page, 'contact' page or 'privacy policy'.

Follow this link and read through STEPS ONE and TWO to learn about how to create a page and get it to feature in your primary or secondary menu headings.

#7 HOW TO: Add a contact form to your Ghost.org site to connect with your audience
Hopefully you’re well and truly in the midst of setting up your Ghost.org site. So far by following my ‘how to start a blog’ series (linked at the bottom of this blog post)... you should have a snazzy looking website with concise primary and secondary menu’s tailored to your

STEP THREE: How to create a post

You'll want to create a post for when you are creating content on a regular basis.

To create a post, follow these instructions...

  1. You need to be logged into your Ghost account and click the 'posts' button on the left-hand menu.

2. Click 'new post' up the top right-hand corner.

3. Start writing your blog post... Add a title and upload/choose a picture. This post will save as a draft until you choose to publish it. I'll cover writing your first blog post in more detail later in the 'how-to' series but for now, I just want to show you how to create a post and link it to your primary or secondary menus using tags.


I remember writing my first travel blog post in Ghost.org and I couldn't, for the life of me, figure out how to get it to feature in my 'travel' primary menu. That was until I learned about the importance of using tags.

This can get quite confusing, just take it step-by-step and if you have any questions, please get in contact.

  1. When you're logged into your Ghost.org account, click 'tags' in the left-hand column.

2. Click 'new tag' up the top right-hand corner.

3. Set up your new tag. Firstly, come up with a name for your new tag. I named my tags after my niche; 'travel' and 'lifestyle'. This should automatically generate the 'slug' details from the tag name and if not, just manually type in the tag name in the 'slug' box. The slug URL is going to be very important for linking your tagged posts to your menus so you might want to take a note of it for later. Lastly, click 'save' up the top right-hand corner.

4. Next, click on your settings button at the bottom of the left-hand column when logged into your ghost account.

5. Within your Ghost settings and under the 'website' section, click on the 'navigation' tab (highlighted in the picture below).

6. To link the tag to your primary or secondary menus... you NEED to make sure your primary or secondary menu URL (pictured below) matches your tag slug URL (above). This will allow any posts with the tag to feature in that primary or secondary menu.

Like this...

All these posts have been tagged using my 'travel' tag and now feature under my 'travel' primary menu as a collection of posts.

7. Go back onto your blog post that you created in step three and click this button up the top right-hand corner.

8. Go to the 'tags' section and choose from the tags you have created. So, if I've written a travel post, I'll select the 'travel' tag.

9. Finally, when you publish this blog post, it should now feature under your desired primary or secondary menu. Just make sure to continue tagging future blog posts with the tags you've made and they should all start to group together as a collection under your desired primary or secondary menu.


#1 HOW TO: Set up your Ghost.org account and billing.
Recently, I took the notion of setting up my own travel and lifestyle blog and I was very naïve to think that it would be easy. I like to think I’m pretty savvy with a computer. Well, that was until I started trying to create my own blog/website
#2 HOW TO: Set up your Google Domain and link it to your Ghost.org account.
In this blog post, I will cover how to set-up a Google domain and link it to your Ghost.org account. A domain name is the address of your website that people will input in the browser URL bar to be taken to your website. Having a domain will give
#3 HOW TO: Pick and install your Ghost.org blog theme
Being a complete novice when it comes to setting up a website, I am finding it’s taking a lot of time to navigate Ghost.org. Slowly but surely, I am getting there. I’m going to take you along on my journey to setting up my Ghost.org blog,
#4 HOW TO: Edit your Ghost.org general publication details and link your social media
How to edit your Ghost general publication details, site metadata (for SEO), link social media accounts and add a Pinterest save button.
#5 HOW TO: Create the best branding for your Ghost.org site to attract more viewers
Disclosure: The links below are affiliate links, meaning, at no additional cost to you, I will earn a commission for purchases made through links in this post. However, please note I only recommend products I have used, and I won’t put anything on this page that I haven’t
#6 HOW TO: Create the ideal primary and secondary menus for your Ghost.org blog to make your site more user-friendly
The best websites are well organised and structured. They are easy-to-navigate and you can find the information you’re looking for quickly. This is important because the harsh truth is, in this day and age with so many other websites grabbing at our attention, no visitor to your site is going
#7 HOW TO: Add a contact form to your Ghost.org site to connect with your audience
Hopefully you’re well and truly in the midst of setting up your Ghost.org site. So far by following my ‘how to start a blog’ series (linked at the bottom of this blog post)... you should have a snazzy looking website with concise primary and secondary menu’s tailored to your

In the meantime, if you have any questions please don't hesitate to contact me via the contact form.